Oahu App Design · Case study

Marie Borders

Marin's Finest
A luxury real-estate site that works as hard as she does.
No sound on an iPad or iPhone? Turn the volume up and make sure silent mode is off.
Website and custom CMS for a Marin County realtor · marieborders.com · live since June 2026
Marie BordersMarin County, California
The challenge

Marin buyers and sellers expect polish.
Off-the-shelf sites fall short.

Template sitesThe same look as every other agent in town.
Leads lost in inboxesA buyer writes in, and the message gets buried.
Videos too bigA walkthrough straight off the camera is far too heavy for the web.
Paying for toolsA form tool, an email tool, a stats tool, each with its own bill.
Visitor trackingCookie banners and trackers that follow people around.
Marin's finest agent deserved more than a template.So we built her own.
The site

Elegant from the first glance.
Built around her brand.

marieborders.com
HomeListingsBuyersSellersContact

MARIE BORDERS

Marin's Finest

View listings
112 public pages, all in her gold, cream and navy palette.
2Classic type: Cinzel for headers, Cormorant Garamond for headings, Inter for easy reading.
3Accessibility widget on every page, so everyone can read in comfort.
4Fast, secure hosting with no site-builder subscription.
Listings

Every home, beautifully presented.
From card to gallery to sold.

Featured
$1,895,000
24 Madrone Ridge Lane, Novato
4 beds3 baths2,650 sq ft
1 / 4
SOLD
For sale · Novato
$1,895,000
24 Madrone Ridge Lane
4 beds3 baths2,650 sq ftTwo-car garageHillside viewsChef's kitchen
Sun-filled rooms open to a wraparound deck, with oak-studded hills beyond. A quiet lane, minutes from town.
Schedule a showing
Listing shown is made up.
Listing video

Upload the tour straight from the camera.
The site does the rest.

CMS · Listing video
madrone-ridge-tour.mov200 MB
Uploading…
200MB
A cloud function compresses it, automatically
On the listing page
Autoplay
Gallery videoabout 9 MB
Up to 200 MB uploaded from the CMS, no video editing needed.
About 9 MB web video, light enough for any phone.
Autoplays right in the listing's photo gallery.
Lead capture

Five ways to say hello.
Each one built for a real moment.

ContactA simple note to Marie.
Wish ListFive steps: the home a buyer wants.
Home ValuationSellers ask what their home is worth.
Open House RSVPGuests reserve a spot.
Buyer & Seller GuidesDownloads, shared for an email.
Your Wish ListStep 1 of 5
Sent to Marie, and saved.
Next
✓The Wish List walks a buyer through five short steps, so Marie knows exactly what to look for.
✓Every form is saved and emailed the moment it is sent.
Every lead, instantly

Sent, saved and in Marie's inbox
in seconds. Nothing gets buried.

Open House RSVP
24 Madrone Ridge Lane
Sunday, 1 to 4 pm
NamePriya Shah
Guests2
Reserve my spot
✓
SavedStored safely, every time
MARIE BORDERSNew lead
New Open House RSVP
NamePriya Shah
Listing24 Madrone Ridge Lane
Guests2
Email logFormFromStatusTime
Lead notificationOpen House RSVPPriya ShahDelivered10:42 am
Lead notificationWish ListKai & Lena MorenoDelivered9:15 am
Names and listing shown are made up.
The CMS

Her assistant runs it all.
No code, no waiting on a developer.

Listings
Page content
Email templates
Email log
Analytics
Privacy policy
Edit listing
Save
Address
24 Madrone Ridge Lane, Novato
Price
$1,895,000
Features
4 beds · 3 baths · 2,650 sq ft
Status
For saleFeaturedSold
Photos and video
Tour video
ready
Description
Sun-filled rooms open to a wraparound deck…
Email template · Wish List thank-you
Subject
Thank you for your Wish List
Message
Listing shown is made up.
Privacy-first analytics

Know what's working.
Without following anyone.

Daily visitsLast 14 days · CMS Analytics tab
1209060300
No cookiesNo banner to click away.
No IP addressesNothing that identifies a device.
No locationVisitors are counted, not tracked.
Simple daily counters, first-party, right inside her CMS.
Numbers shown are made up.
By the numbers

One site. Serious craft.

0updates shipped, April to September 2026
0public pages
0cloud functions working behind the scenes
0lead-capture forms, each saved and emailed instantly
0MB listing video uploads from the CMS
~0MBweb video after automatic compression
0cookies. Analytics without tracking
0CMS areas: listings, pages, templates, email log, analytics, privacy
Live since June 2026 at marieborders.com, and still improving.
The advantages

What Marie gets.

I
Unmistakably hersA custom design in her own colors and type, not a template shared with other agents.
II
No lead slips awayFive forms, each saved and emailed the moment someone reaches out.
III
Video without the hassleUpload a 200 MB tour; it becomes a light web video that autoplays.
IV
Edits without codeListings, page content and emails, all changed by her assistant in the CMS.
V
Privacy built inAnalytics with no cookies, no IP addresses and no location.
VI
One place for it allListings, leads, email log and visits live together in one CMS.
Oahu App Design

Your listings deserve
better than a template.

Custom websites, CMS tools and apps, designed and built to fit your business.

oahuappdesign.com
Websites · Apps · Custom CMS
Inside marieborders.com

Explore the site

← Case studies